Shrimad Rajchandra Ahimsa Awareness Drives educate people about the cruelties being committed against animals by many companies from the luxury, fashion and food industries, and encourage people to use ‘ahimsak’ products that are made without hurting animals.
All over the world, billions of animals are being mercilessly slaughtered for meat and billions more are tortured every day in laboratories run by cosmetics companies, fashion labels and pharmaceutical companies. Many people purchase and use products that perpetuate the cycle of cruelty towards animals, often without realising it. Shrimad Rajchandra Ahimsa Awareness Drives have two primary objectives: to educate people about inhumane practices and to encourage them to use cruelty-free alternatives.
We spread our message through special exhibitions and social media, gripping documentaries, and engaging presentations. Many of the people we have interacted with, have stopped consuming meat and using animal products such as leather, etc. They are happy to know that by a few simple changes in their lifestyle, they can extend so much love and compassion towards the animal kingdom.